Why are there so many Cheap and Defective Custom Printed Flash Drives Being Sold

Custom Flash Drives, Flash Drive Data Loading, high quality bulk printed flash drives No Comments »

As a national supplier of bulk and printed flash drives, we ship a lot of flash memory. Most often, we print logos on the drives themselves and offer to do complex data loading and verification on the drives for our clients.  Guaranteeing a quality product is harder than you might think!

Common complaints from now Digital Copycat customers who purchased flash drives from other suppliers are:

Counterfeit Flash Memory: The flash memory is counterfeit, example, We ordered 8GB flash drives, when we put the drive into the computer, it shows 8GB free space, but then when trying to load the drive, there is only 1GB of space and when trying to data load beyond the 1GB we get an error message “drive is full, cannot load data”.

Drives that fail early or do not work at all: This is very complex problem that requires understanding of the Flash drive market in general. Most flash drives supplied in the world are assembled in China. There are two essential components that comprise the flash drive, 1. the controller chip which runs the interface and memory access of the drive and 2. the flash memory itself where the data is stored. Flash memory chips are largely considered a commodity that are bought and sold every day at different prices depending on the market forces of supply and demand.

Know the top flash fabricators: There are typically some very good name brand fabricators of Flash Memory which are common household names such as, Intel, Samsung, Toshiba, Micron Technology, Hynix, Sandisk, etc. These top tier suppliers of flash memory typically charge more for their chips as they are building a higher quality product that demands a higher price.

Avoid Generic Flash Memory Fabricators: Where there is typically a quality failure of the flash drive market in general, especially as it pertains to the ad specialty market where advertising companies are purchasing flash drives for give-aways, etc. is in the secondary market for flash memory. There are many many lower quality suppliers of flash memory. This memory is typically deemed as generic memory made by lower quality fabricators who are often focused solely on low cost. As an expert in the work of cost vs. quality sourcing, there is always a trade off here, and you get what you pay for.

Understand the quality level within the fabricators chip: The result is that a perceived 8GB flash drive, for example, could have many price points depending on the quality and type of chips being used. There is typically 3 types of flash memory used for this market. SLC, MLC and TLC. These acronyms stand for, Single Level Cell, Multi Level Cell and Triple Level Cell. As implied by the name, SLC can only store 1 bit of information per cell and has the highest cost but also has the best performance and endurance. Most often SLC is completely priced out of this market as too expensive. MLC can store 2 bits per cell and comes at a very nice sweet spot for price and performance. TLC is able to store three bits per cell which is great for reduced size, but comes at a significant performance and endurance degradation.

Solution: Ultimately, the best way to purchase good quality flash memory is to have a name brand chip with MLC technology. ¬†This is the market “sweet spot” for great quality and a reasonable price.

Even the so called experts may not have an understanding of what they are buying and selling: Many of these ad specialty suppliers know very little about the drives they are buying. Typically sourcing the lowest cost product, and therefore the lowest quality. This is compounded by the fact that these companies are not experts in flash memory, so they have no way of verifying the quality of the chips they are buying. Many Chinese flash drive supply factories guarantee their quality, but fundamentally they have an understanding that few purchasers can truly evaluate the quality, and they take advantage of this as a collective industry as a whole. Failure rates of 10-15% on low quality chips are not uncommon and often many factories will inter-disperse high quality and low quality chips in their business model to save costs.

We have found this systemic failure to be common practice in many of these Chinese factories.

Why we are the best: At Digital Copycat, we do all of our data loading here in the States and verify each chip-set for Fabricator and Memory type. Our flash memory is more expensive, but as I have explained above, you cannot have both low price and great quality.

This is the way Digital Copycat can guarantee the very best quality flash drives without problems. We are flash memory experts and will make sure your project is a success.

For more information about buying bulk printed custom USB flash drives, contact us at 1-866-210-8768 or email us at contact@dvdcopycat.com. Our contact page can also be found here.

Entries RSS Comments RSS Log in